What Is Carpet Bombing In Marketing

The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor.

What is carpet bombing in marketing.

Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land. What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product. Planning creative and media all come into play simultaneously and very often in real time. 1 1 a continuous flow of questions criticisms or information.

You find an area where you would like to do. Carpet bombing 404 audience. The author writes that digital marketing is not an assembly line. But consumer tolerance of marketing bombardment is wearing thin.

Modern marketing avenues allow you to tweak the message depending on the audience persona. Digital marketing channels allow you to target your ideal buyers precisely. To advertise a lot and in many different ways to a very large number of people. Digital marketing also allows your ideal buyers to find you.

Traditional media follows the carpet bombing approach in which everyone gets the same message. The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages. What it is not is tattooing your logo on someone. The problem is that there is tremendous waste and a lot of collateral damage.

Carpet bombing is usually achieved by dropping many unguided bombs. Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing. A steady bombardment of emails and phone calls. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target.